By the Numbers

Content

Kicker (optional) (max. approximately 40 characters)

  • A kicker, sometimes referred to as an overline, is a smaller, often more abstract heading that “kicks off” a section.
    • Example: “Show Me Results” or “Strength in Numbers”
  • The kicker should be shorter than the title below it.

Title (max. approximately 50 characters)

  • The title is a heading that clearly describes the main topic of the component.
  • Avoid vague titles.
    • Example: Instead of “Show Me Mizzou” (vague) try “Facts & Figures” (more specific).

Number (max. approximately 15 characters)

  • Bold number or percentage that appears in a gold box.
  • Examples:
    • 31,103
    • $168M
    • 48%

Description (max. approximately 90 characters)

  • Descriptive text about the number. Examples:
    • Students from all 50 states and 100 countries
    • Spend on scholarships and gifts during the 2018-19 academic year
    • Of Mizzou students graduate with no debt

Action (optional) (max. 1 button)

  • Optional button linking to additional facts and figures on a separate page.

How to use

  • Usually used on front and landing pages to showcase number-based facts that would be meaningful to site visitors.

Things to avoid

  • Avoid using this component more than one time on a single page.
  • Avoid listing facts that might be impressive to small internal audiences but not of interest to the majority of your site visitors.
  • Double check your facts to make sure they are accurately stated. Institutional Research and Quality Improvement can help.